Swiss telecom company Swisscom set up a challenge for people at Zurich to stare at the Galaxy S4 for an hour.

As the new Galaxy S4 has eye tracking capability the company used this feature for advertising in a public place.

Many may think this is a piece of cake for them, but the hardest part is they are using epic distractions to get your eyes off the phone, like barking dogs, motor cycle crash, arguing couple and other.

All eyes on the S4 from iGAMIFY on Vimeo.

Recently smartwatches have been gaining some traction and this has increased by the unveil of the $10M funded Kickstarter project 'Pebble' in CES 2013, Google patented its own Smartwatchh concept, and recent rumors on Apples' iWatch.